TrueCoach App Review: Features, Pricing & Pros

TrueCoach app review showing fitness coaching dashboard and workout tracking
David Carter Avatar

For personal trainers and online fitness coaches, managing clients can quickly become complicated. Workout programming, progress tracking, messaging, nutrition, payments, and client accountability often require several different tools. TrueCoach brings many of these functions together in one coaching platform designed specifically for fitness professionals.

In this TrueCoach app review, we examine what the platform offers, how its workout and client-management features work, what the current plans include, and which types of coaches may find it useful.

What Is TrueCoach?

TrueCoach app is a personal training and online coaching platform built for fitness professionals. It allows coaches to create workouts, deliver training programs, communicate with clients, monitor progress, track habits and nutrition, and manage aspects of their coaching business from one system. TrueCoach is available through web and mobile applications for both coaches and clients.

The company describes the platform as an all-in-one coaching and business solution. Its current website reports more than 16,000 coaches, 250,000 clients, and 50 million workouts delivered.

That makes TrueCoach particularly relevant to coaches who want to move away from spreadsheets, disconnected messaging apps, and manually delivered workout documents.

TrueCoach App Features

The biggest part of the TrueCoach experience is its combination of workout programming, client communication, progress tracking, and business management.

Workout and Program Builder

The Workout Builder is one of the platform’s central features.

Coaches can create custom workouts using a drag-and-drop interface and specify details such as exercises, sets, repetitions, tempo, and rest periods. Programs can then be saved and reused for multiple clients.

This is particularly useful when a coach has several clients following similar training structures. Instead of rebuilding the same workout repeatedly, the coach can create a template and assign it where appropriate.

TrueCoach app also provides a large exercise video library. Its current product pages advertise 3,500+ professionally recorded exercise demonstrations, while also allowing coaches to add their own videos.

For online coaching, this can reduce the amount of explanation required when assigning unfamiliar exercises.

Client Workout Logging

Clients can use the TrueCoach mobile app to access assigned workouts, record their results, review previous sessions, and communicate with their coach.

Workout comments can also provide an additional feedback channel. Clients can ask questions or leave information about a particular workout, while coaches can review completed sessions and respond.

This creates a more structured workflow than sending workouts through email or messaging apps.

Progress Tracking

Progress tracking is another important part of the platform.

TrueCoach allows coaches to monitor exercise history, measurements, goals, progress photos, and other custom metrics. Clients can view graphs and exercise history to better understand changes over time.

For a coach, the value is not simply having more data. The useful part is being able to keep client information connected to the training program.

For example, a coach can monitor changes in strength, body measurements, training performance, or other selected metrics while adjusting a client’s programming.

Nutrition and Habit Tracking

TrueCoach app extends beyond workouts with nutrition and habit-related tools.

The platform integrates with MyFitnessPal, allowing coaches to set calorie and macro goals and monitor relevant nutrition information. Coaches can also create custom habits for clients, including routines such as hydration or meditation.

This makes the platform more suitable for coaches who provide broader lifestyle coaching alongside exercise programming.

However, nutrition tracking should not be confused with replacing a dedicated nutrition platform in every situation. Coaches with highly specialized nutrition workflows may still require additional tools depending on their services.

TrueCoach app review showing a fitness coaching dashboard with workout plans and client progress tracking

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TrueCoach Messaging

Communication is built directly into the platform.

Coaches and clients can exchange messages, while the system also supports multimedia communication, including photos, videos, and GIFs. Push and email notifications can alert users about messages, workout completions, and other activity.

This is especially relevant for remote coaching.

Instead of having workouts in one application and client conversations somewhere else, the coach can keep much of the interaction connected to the client’s training experience.

TrueCoach app also supports group messaging, which can be useful for coaches managing groups or communities.

TrueCoach Wearable Integrations

Wearable data has become increasingly important in fitness coaching, and TrueCoach has expanded its integration capabilities.

The platform currently advertises integrations with devices and services including Apple Health, Garmin, WHOOP, Oura smart ring, and other wearables. Coaches can use information such as activity, sleep, heart rate, and recovery-related metrics to gain additional context about their clients.

For coaches who already incorporate wearable data into their programming, this can reduce the need to manually collect information from multiple sources.

TrueCoach Business Management Tools

TrueCoach is not limited to workout delivery.

The platform also includes tools designed to help coaches manage their businesses. Depending on the plan, these include client dashboards, automated payments, public coach profiles, custom branding, business automations, and client organization features.

Automated Payments

TrueCoach offers payments powered by Stripe, supporting recurring and one-time payments. Its current pricing page says automated payments are included and describes them as available on the listed plans. Payment availability can vary by location, with the platform specifically identifying the US, UK, Canada, and Australia for this feature.

For a coach, having payments connected to the coaching platform can simplify administration.

Public Coach Profiles

A newer feature is the Public Coach Profile.

This gives coaches a customizable online profile where they can present their services and allow prospective clients to apply. The profile can be shared through social media, websites, email, or other marketing channels.

For independent online trainers, this adds a business-development component to what was traditionally primarily a coaching platform.

TrueCoach app Pricing

TrueCoach currently offers several plans based on the number of active clients.

PlanCurrent Listed Monthly PriceActive Clients
Starter$26.34/monthUp to 5
Standard$57.99/monthUp to 20
Pro$136.99/monthUp to 50

The prices above are the monthly equivalents shown on TrueCoach’s current pricing page and may differ depending on billing frequency. Annual billing includes promotional savings according to the company’s pricing information.

The Starter plan is aimed at individual trainers beginning with digital coaching.

The Standard plan expands the client capacity and adds features including public coach profiles, wearable integrations, custom-branded app functionality, advanced habit and nutrition tracking, and Zapier-powered business automations.

The Pro plan increases the active-client allowance to 50 and is positioned for established fitness businesses.

TrueCoach also advertises a 14-day free trial with no credit card required.

TrueCoach App for Coaches and Clients

One notable development is that TrueCoach now offers a dedicated application experience for both coaches and clients.

According to the TrueCoach Help Center, the current app is available for iOS and Android and allows users to switch between coach and client account types within the application. Coaches can access their dashboard, review client workout results, view images and videos, respond to workout comments, and receive notifications.

For clients, the app provides access to assigned workouts and communication with their coach.

The mobile approach makes TrueCoach particularly relevant to online and hybrid coaching businesses where clients may train outside a traditional gym environment.

TrueCoach Pros

Centralized Coaching Workflow

A major advantage is having workout programming, communication, progress tracking, habits, and other coaching functions in one ecosystem.

Strong Workout Programming Tools

The combination of the Workout Builder, Program Builder, templates, and exercise demonstrations can reduce repetitive programming work.

Useful Client Progress Tracking

Coaches can monitor exercise history and custom metrics while clients can review their own progress.

Mobile Access

The availability of iOS and Android apps makes the platform practical for remote coaching and clients who need to access workouts while training away from a computer.

Business Features

Automated payments, public profiles, branding, client management, and business automation give TrueCoach capabilities beyond simple workout delivery.

TrueCoach Cons

TrueCoach is not necessarily the right fit for every fitness professional.

Cost Increases With Client Volume

The subscription structure is tied to active-client limits. Coaches with growing client lists need to move into higher plans, so subscription costs should be considered alongside expected coaching revenue.

Feature Differences Between Plans

Some advanced capabilities are reserved for higher-tier plans. Coaches should therefore compare the specific features included in each plan rather than choosing solely according to the number of clients.

Potentially More Than a Small Coach Needs

A coach with only a handful of clients and very simple programming may not need every business-management feature included in TrueCoach.

Who Is TrueCoach Best Suited For?

TrueCoach is designed primarily around personal trainers, online fitness coaches, strength and conditioning professionals, bodybuilding coaches, weightlifting coaches, and other fitness professionals.

It can be particularly useful for coaches who:

  • Deliver customized online training
  • Manage multiple clients
  • Need reusable workout templates
  • Want centralized client messaging
  • Track workout performance
  • Provide habit or nutrition coaching
  • Use wearable data
  • Want automated payment options
  • Need a professional mobile coaching experience
  • Are moving from spreadsheets to dedicated coaching software

For a coach who primarily trains clients face-to-face and does not need extensive digital administration, many of the platform’s features may be less important.

Is TrueCoach app Good for Online Fitness Coaches?

For online fitness coaching, the most relevant combination is the ability to build programs, deliver workouts, collect client results, communicate, and monitor progress from the same platform.

The workflow can be especially useful when a coach has recurring program structures. Templates and reusable programs can reduce repetitive administrative work, while notifications and progress tracking provide mechanisms for ongoing client accountability.

The addition of wearable integrations, nutrition tools, habits, public profiles, and payments also means that TrueCoach can cover a wider portion of an online coaching business than a basic workout application.

Final Thoughts on the TrueCoach App

TrueCoach app has developed from a workout-delivery platform into a broader online personal training and business-management system.

Its core strengths are centered around workout programming, client tracking, communication, progress monitoring, and tools that help coaches manage recurring coaching operations. The platform also continues to expand into areas such as wearable data, public coach profiles, branding, payments, and business automation.

For coaches considering TrueCoach, the most important factors to examine are client capacity, required features, monthly or annual cost, programming workflow, communication needs, and the level of business automation required.

The current 14-day trial provides an opportunity to test the platform with the actual workflow used to coach clients before committing to a subscription.

TrueCoach is ultimately built around one central idea: giving fitness professionals a single digital environment for delivering training while managing the client relationship and supporting the business behind it.

David Carter Avatar